The Group Etam is one of the European leaders in lingerie. The brand underwear and accessories line is created for a woman who values the quality of whole clothing. „ETAM“ offers goods (lingerie, bikini and beachwear, pyjamas and homewear..) of various colours and models that will satisfy even the most fastidious taste. The goal of „ETAM“ – to know the woman and make all her dreams come true, provide a possibility to charm, enjoy it and be herself.
With French Liberté as a theme, it is the brand’s opportunity to reaffirm strategic choices: placing greater emphasis on lingerie expertise and increasing its market share. French Liberté is a blend of elegance and boldness, cool attitude and confident sexiness. There is an indefinable charm in each piece of lace, in the shimmery satins, the plunging cleavage, the fine straps and the gently rounded cups. A little bit of luxury in all the colours of the rainbow, pretty with a dash of cheek, sophisticated with a touch of fun. French Liberté also means feeling good all day long – being comfortable, moving freely and never feeling constrained. An invitation to be French – to be curious, active and pretty, whatever your age, size or nationality.
Everywhere outside France, „ETAM“ seeks to establish the French Liberté and the French way to be sexy in order to become a world reference in lingerie.